My Website Will Cost How Much??

After designing and building elegant, simple and functional websites since 2011, I’m often asked “Why does a great website cost so much?”
For years search engines have been bombarded with this question. From the solopreneur to major, worldwide companies — everyone wants to know what they’re going to have to pay for a good website.
It sounds like a perfectly simple question, wouldn’t you think? But in reality, it isn’t that easily answered.
There’s so much more we need to know about your business before we can provide an accurate quote to design, create, and launch your website, and for it to become one of your best assets.
The fact is, that anywhere from 50 to 90% of potential customers will check you out online BEFORE they visit your business. So it becomes an obvious point that if you do business online, the power of a your well designed and relevant website is well, obvious…!
We don’t want to scare anyone away with numbers like $2,000-$10,000. ( AND I am being very conservative here!!).
Its more important, its explained WHY a website costs what it costs. Many people don’t understand this. With so many “do it yourself” website builders out there, many think that a professional just uses one of those applications and charges more for it. (Cringe)
So what does it take to develop a quality website that makes you money?
There is so much that goes into a website and every detail must be considered in advance. From the initial plan to the launch and beyond, a website that is going to help you attract more customers, grow your business, and make you more money needs highly knowledgeable people and sound technology.
Here is just some of what we go through, to help you see what happens when we start a new project:
First and foremost, “get to know the business”
Research is key to knowing how your site will engage with your customers, will it resonate with them and who actually is your target market.
What’s to be included?
Content inventory – A content inventory and a content audit are performed to understand what is on a website and why it is there.
Migration – is the process of transferring data between computer storage types or file formats.
Content strategy – getting the right content to the right user at the right time.
Site mapping – table of content of your site, used in effective website SEO for the benefit of search engine crawlers.
SEO research – site optimisation through key word or phrase, relevant images, flow between pages,
Wireframing – Visual representation of elements on a website.
Prototyping -development of wire-frames, either in the form of paper prototypes or simple interactive screens. These prototypes are stripped of all look & feel elements and most content in order to concentrate on the interface.
User interface design – focuses on maximising usability and the user experience.
CMS development – Website Content Management Software or systems.
Database setup.
Website development.
QA testing.
Device testing.
Site Optimisation.
Site maintenance.
Digital analytics.
Analysis and testing.
Social media strategy and marketing.
Email marketing.
In addition, all of our websites are mobile-friendly (responsive) and come with a content management system (CMS) so that you can update content yourself after the launch.
Our prices strategy includes design concepts, programming, testing, and client training.
The size of the site and the add-ons are what determines the cost so your new website can be just as flexible as you are.
The customisations are endless so it all depends on what your business needs and wants.
A good agency will spell out each feature as a line item in the quote so that you can make the final decision of what to keep and what ideas to scrap.


YBR Marketing Solutions


Founder of Yellow Brick Road Marketing Solutions.